Generative AI (GenAI) is a type of artificial intelligence that generates new content from existing data to create text, images, audio or video based on predictive language patterns. Examples of GenAI include ChatGPT, DALL-E, Gemini, Claude, as well as writing assistants like Grammarly and QuillBot for Chrome.
GenAI generates content (or transforms existing content e.g. paraphrasing) in response to human prompts. The quality of output depends on the prompt itself and the dataset used by the GenAI tool. GenAI can not think critically.
Artificial Intelligence refers to systems developed to allow machines to carry out tasks that normally require human intelligence.
Machine Learning is a field within AI that develops and uses algorithms to allow computer systems to learn and adapt. It improves performance over time without being explicitly programmed for each task.
Large Language Model is a type of AI model trained on vast amounts of text data to understand and generate human language. ChatGPT is an example of a large language model.
ChatGPT was developed by Open AI. It understands and generates simulated, human-like text. It can answer questions, assist with writing, and engage in interactive dialogue.
GPT stands for generative pre-trained transformer.
To find out more about generative AI take a look at this video:
Generative AI in a nutshell: How to survive and thrive in the age of AI [Video, 17.56 mins].
Last reviewed 2 July, 2025